With eight brick and mortar locations as well as a bustling online store, Turnabout founder Joy Mauro has built one of Canada’s largest and most successful resale empires.
Turnabout’s vision is curated around luxury and contemporary brands. Combined with beautiful boutique environments, a magnetic social media presence and a mission to make high style accessible for all, Turnabout’s 41 years of success are thanks to a focus on constant innovation and community.
Relying on a holistic, family approach, Joy has employed hundreds of staff since first hanging up a shingle along Vancouver’s Granville Street (at just 23 years old!) in 1978. Now a mother to three grown boys, Joy and her husband Mario are deeply committed to providing a supportive and encouraging environment for their staff. Many have worked within the Turnabout family for decades, and others have been inspired to turn their own dreams into reality.
With a global spotlight on the environmental impact of fast fashion and the urgent need to reduce landfill waste, Turnabout’s concept provides people with an outlet to make cash out of regular closet cleanses. For some it’s a circular economy whereby they shop in store with their account proceeds. For others it’s the challenge of de-cluttering combined with the thrill of receiving a cheque. And for others it helps address needs like paying bills and funding necessary family purchases.
An oft-recognized role model for giving back, Joy has partnered with several social wellness charities over the years including Dress for Success (vancouver.dressforsuccess.org), Surrey’s Sources (sourcesfoundation.ca) and Cause We Care Foundation (causewecare.org). True to the spirit of supporting front line organizations and furthering the company’s core values, Joy will open oguitar.community on East Vancouver’s Fraser Street in the early spring of 2020. This concept retail shop will operate on a cost recovery model, with all profits donated to charity. oguitar.community will provide an option for the resale of wonderful items that don’t necessarily fit within the company’s luxury brand mandate. Turnabout is Canada’s first luxury clothing re-saler to add an entirely not-for-profit location to its business model.
Joy is incredibly proud to serve multiple generations of clients who come to sell, shop, have a cappuccino and enjoy lively conversation. From South Surrey to Oak Bay Avenue, every Turnabout shopping experience is welcoming, inclusive and diverse – and always brimming with covetable finds. So whether you’re in Vancouver or Victoria - and whether you’re in search of a trapeze bag by Céline or a Talula Babaton silk jumpsuit… please stop by a Turnabout near you. Joy and her Style Team would love to say hello - and thank you for coming in.